04 Sep Innovative Marketing Helps United Aqua Group Members Increase Profitability
JP Innovation has created a data-driven digital marketing program for United Aqua Group members. We currently work with several UAG members and we are an United Aqua Group approved vendor for the Us, Canada, and Australia.
This program has proved to be very successful in helping UAG members.
Our program is completely data-driven and each of our clients receives a custom dashboard.
We are going to illustrate some of the successes that we have helped our UAG clients achieve. We will be using some screenshots from several client dashboards here. We will not identify the names, though, of each of these clients.
Eliminated 100% of our Clients PPC Advertising
Our data-driven approach and tactics allow our client to achieve more organic (free) exposure online. This has allowed our UAG clients to completely eliminate their PPC advertising while actually increasing their leads and sales.
Our of our UAG clients has saved over $500k in advertising costs.
Here is a screenshot for another UAG client.
In 2018, before becoming our client, they were spending $6k per month for PPC ads. They generated 194 leads from their website in 2018.
In 2019, after hiring JPI, they were spending $0 per month for PPC ads. They generated 743 leads from their website. That is a 283% increase.
In 2020, as our client, they are still spending $0 for PPC ads. From Jan 1, 2020 to September 2, 2020 they have generated 1,461 leads!
UAG Client Generates Highest Revenue Per Sale from Web Leads
This next screenshot shows, for 2019 and 2020 the average revenue per pool sale for this pool builder.
In 2019 their website leads generated sales with average revenue 28.88% higher than their average sale.
In 2020 their website leads generated sales with average revenue 18.89% higher than their average sale.
Additionally, their website sales average revenue has increased 13.70% from 2019 to 2020.
For both years, as our client, the sales from website leads have the highest revenue per sale.
UAG Members Pool Sales Increased 26.27% YoY
This UAG continues to benefit from their high-quality exposure and NO ads.
Their sales are up 26.27% YtD vs Last Year same period.