On-Site Factors for Contractors
These are the factors related to the content and coding of your website.
The technical factors are such things as page URL’s, titles, descriptions, heading tags, schema, image names, image alt text and more. Page loading speeds are a factor and this can be affected by image sizes and improving other things that will decrease how much time it takes to load your pages.
Content includes all text, images, videos, and other content that you may have on your website. Your content, and how relative it is to any topic, are important when it comes to SEO. You should be thinking “Specificity & Relativity” when thinking about your content.
Content should be created with the user in mind. The search engines try to reward those websites which are valuable to the people who are searching. This is why it is important to think of your website users. Plan content that will be of value to them and imparts your “authority” on whatever the topic is of your content.
Careful thought should be given to your content strategy. This strategy will determine what content you are going to have on your website as well as when you will be editing your content. The search engines reward websites which are updated frequently. You should strive to improve your content over time. In doing so your rankings should improve if you are adding good content.
You need to make sure that your content strategy includes optimizing your content related to your services and the areas in which you work. Having one “Services” page with 10 different services listed is not good. Web pages perform better by being specific and relevant to the topic. You can have one “Services” page but if you do then you need to link to a separate page for each service. By doing it this way your pages will rank better as they will be very specific and relevant to one topic.
The same is true for your locations. Don’t just have one page that has your locations listed. Again, you can but you should have links to a page for each location. These pages will be very specific and will help you target people who are searching for specific types of contractors in very specific areas.