SEO for Contractors

Our Proven and Measurable Approach to SEO for Contractors

If you could describe our SEO strategy for contractors, in fairly simple terms, it would be this: We help contractors identify and target the most valuable searches organically. We do not focus on targeting searches based on the volumes of those searches.

Here is a more in-depth description. First, we conduct research and determine the most valuable searches for each contractor. These are the searches being done by people who have the intent to hire a contractor. It has nothing to do with “volumes of searches”.

How do we target these searches with SEO for contractors?

We add/modify content and on-site issues on your website so that you rank high. We do this without ads. We have found that by tracking your organic rankings as well as the rankings for your competitors, we can then use this actionable data to perform SEO in a systematic and prioritized fashion. We perform content updates which have an impact on your rankings. We measure and track everything in our client dashboards.

On-Site Factors for Contractors

These are the factors related to the content and coding of your website.

Technical
The technical factors are such things as page URL’s, titles, descriptions, heading tags, schema, image names, image alt text and more. Page loading speeds are a factor and this can be affected by image sizes and improving other things that will decrease how much time it takes to load your pages.

Content
Content includes all text, images, videos, and other content that you may have on your website. Your content, and how relative it is to any topic, are important when it comes to SEO. You should be thinking “Specificity & Relativity” when thinking about your content.

Content should be created with the user in mind. The search engines try to reward those websites which are valuable to the people who are searching. This is why it is important to think of your website users. Plan content that will be of value to them and imparts your “authority” on whatever the topic is of your content.

Content Strategy

Careful thought should be given to your content strategy. This strategy will determine what content you are going to have on your website as well as when you will be editing your content. The search engines reward websites which are updated frequently. You should strive to improve your content over time. In doing so your rankings should improve if you are adding good content.

You need to make sure that your content strategy includes optimizing your content related to your services and the areas in which you work. Having one “Services” page with 10 different services listed is not good. Web pages perform better by being specific and relevant to the topic. You can have one “Services” page but if you do then you need to link to a separate page for each service. By doing it this way your pages will rank better as they will be very specific and relevant to one topic.

The same is true for your locations. Don’t just have one page that has your locations listed. Again, you can but you should have links to a page for each location. These pages will be very specific and will help you target people who are searching for specific types of contractors in very specific areas.

Off-Site Factors for Contractors

These are the factors that are not issues on your website, They are the issues related to all of the links to your website and any profiles that you have.

Backlinks
Backlinks are the links to your website throughout the internet. The best approach, when it comes to links, is to consider quality vs quantity. Whenever possible try to get high-quality links. The search engines do not value low-quality links as much as they value high-quality links.

Profiles
Contractors can benefit from various profiles. These profiles create high-quality links to their website and can improve their exposure.

Social Media Profiles

Contractors should have profiles on various social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and YouTube for example. Having these profiles can present a way to increase your exposure and also create high-quality links to your website.

Google Business Profile

Every contractor should have a Google Business Profile. A Google Business Profile can have a huge impact on your SEO. This is especially true if you can optimize your profile so that it shows up in the first three profiles. Make sure that you have a well-written business description and that you have a plan to generate reviews as these are some of the determining factors used to determine the first three. Also, please note that you can have one profile for each location or office that you have. Doing so will allow you to reach more people in each area.

Bing Places for Business Listing

Bing Places for Business is the Bing equivalent to Google Business Profiles. If you do not have one you should. You can even make the process of creating one easy as they allow you to import your info from Google Business Profiles.

Other Directories

Another good place for contractors to get backlinks to their websites is directories. Make sure you create profiles in the various directories. Again, make sure to have complete information about your practice.