19 Sep Massive Improvement to Rankings in Google Map for Pool Contractor
We helped this United Aqua Group pool company improve their rankings in Google Maps
Optimizing your Google Business Profile is one of the most powerful ways to ensure your business ranks better in the Local 3-Pack—the prime spots on Google’s local search results. Appearing here can significantly increase your visibility and drive more local customers to your business.
This UAG pool builder wanted to appear in the coveted first three positions in Google Maps.
80% of the people will only click on and interact with the first three that they see!
Our new Google Map Optimization Service is helping this contractor achieve better and better results over time!
Before
After
Search Term: “pool builder”
Results after 11 days
Before
After
Search Term: “pool builder near me”
Results after 11 days
Before
After
Search Term: “swimming pool contractor”
Results after 11 days
Why is it so important to rank in the first 3 results?
Here are some key statistics related to the importance of ranking in the top 3 results on Google Maps (also known as the “Local 3-Pack”):
- Click-Through Rate (CTR): The top 3 Google Maps results, or Local 3-Pack, capture approximately 70-80% of local search traffic. The vast majority of users do not look beyond these top results, making it crucial for businesses to rank here to maximize visibility.
- User Interaction: A significant portion of local searches leads to interactions: 78% of local mobile searches result in an offline purchase within 24 hours, highlighting the importance of being visible in the Local 3-Pack.
- Conversion Rates: Businesses listed in the top 3 positions on Google Maps typically see higher conversion rates, as these positions receive the most visibility and are perceived as more credible. This often translates into more phone calls, website visits, and in-store visits.
- Proximity Searches: Approximately 46% of all Google searches are seeking local information, with users often choosing businesses in the top 3 spots due to their convenience and perceived reliability.
- Impact of Reviews: 88% of consumers trust online reviews as much as personal recommendations. Businesses in the top 3 positions, with high star ratings and a large number of reviews, are more likely to attract new customers.