Enterprise Organic Houzz Marketing Successes

02 Feb Enterprise Organic Houzz Marketing Successes

Posted at 20:45h in Enterprise Marketing, Houzz Marketing by

This article was originally posted on LinkedIn.  You can read it here. 

It is one of 6 articles in our series on Enterprise Organic Houzz Marketing.

This is the 6th article in our series on Enterprise Organic Houzz Marketing. Links to all of the previous articles in this series are posted below.

In this article we are going to post some of our client successes including the measurable data related to each one.

Note: these are some examples of client successes that we have helped clients achieve from organic Houzz marketing. Results may vary.

Corporate Client 1:

Background: We helped this client develop a very strong organic presence on Houzz. They been awarded 12 “Best of Houzz – Service” and “Best of Houzz – Design” awards. 2015, 2016, 2017 & 2018 they have won both award each year.

Key Statistics:

  • They have achieved over 100 #1 organic profile rankings*
  • Their photos have been saved to over 100,000+ ideabooks
  • They have received 74 5-star client reviews (100%)
  • They have sold over $1,000,000 in new projects from Houzz

Corporate Client 2:

Background: This is a premier luxury custom cabinet manufacturer with dealers across the US and Canada. Their dealers have the opportunity to participate in an Organic Houzz Optimization Program from JPI. We’ve worked with many of their dealers.

Dealer 1:

This is a cabinet dealer who was paying Houzz. They participated in one of our educational marketing programs – Organic Optimization Program. We taught them to how to optimize their Houzz profile which has helped them increase the organic exposure of their profile and their photos.

Key Statistics:

  • Average Organic Profile Rank* went from 20.19 to 3.19
  • # of Profile Views – increased 106%
  • % of Organic Profile Views – increased 86.41%
  • # of Monthly Organic Profile Views – increased 178.63%
  • % of Organic Profile Impressions – increased from 19% to 59%
  • % of Organic Profile Impressions – increased 210.53%
  • # of Organic Profile Impressions – increased 683.71%
  • # of Profile Impressions – increased 152.38%
  • # of Profile Clicks – increased 130.67%
  • # of Organic Profile Clicks – increased 178.63%

Dealer 2:

This is a cabinet dealer who was paying Houzz. They participated in one of our educational marketing programs – Organic Optimization Program. We taught them to how to optimize their Houzz profile which has helped them increase the organic exposure of their profile and their photos.

Key Statistics:

  • Average Organic Profile Rank* went from 4.5 to 1
  • Achieved 29 #1 organic profile rankings (100% of “Areas Served”)
  • # of Monthly Impressions – increased 90.5%
  • % of Organic Impressions – increased 126.09%
  • % of Organic Profile Views – increased 100%
  • # of Organic Profile Views – increased 21.7%
  • Adds to Ideabooks by Consumers – increased 211.54%
  • They sold 6 new projects in 2017 from Houzz

“Our Houzz experience in general has grown exponentially since the JP Innovation Houzz Optimization Program began. It’s way easier getting feedback/information from Jim than it is our Houzz Pro+ Account managers. Results are immediate with the plan that Jim and his team detail for you to implement. You have to find and make the time to do it, but if you do the results are worth it. I’ve been spending about 5 hours a week on our Houzz account and it’s really paid off.” – Satisfied dealer

Dealer 3:

This is a cabinet dealer who was paying Houzz. They participated in one of our educational marketing programs – Organic Optimization Program. We taught them to how to optimize their Houzz profile which has helped them increase the organic exposure of their profile and their photos.

Key Statistics:

  • # of Monthly Impressions – increased 189.5%
  • % of Organic Impressions – increased 35.29%
  • # of Organic Impressions – increased 316.48%
  • # of Monthly Profile Views – increased 254.55%
  • Adds to Ideabooks by Consumers – increased 228.57%

* organic profile rank – average position of a Houzz profile in a search of their category for their “Areas Served”.

Some data collected from Houzz Pro+ Dashboard.

Summary:

Houzz.com presents a tremendous marketing opportunity for companies who are selling products or services to homeowners or people who are looking to remodel or build a new home.

Manufacturers or franchise organizations have an amazing opportunity – helping their dealers or franchisees increase their organic exposure on Houzz.

It is my opinion, based on numerous client results, that simply paying Houzz is not enough as these (and more) results have been achieved by optimizing Houzz profiles which have helped these profiles receive even more organic exposure.

Here are the other articles in this series:

JP Innovation helps companies generate more leads and sales from Houzz.com. This is done via various enterprise programs that help companies increase their organic exposure in efficient and measurable ways.

JP Innovation is a independent marketing company that helps companies leverage organic marketing opportunities with Houzz, LinkedIn, Google and other platforms.

The JPI Houzz Marketing Programs are not endorsed by Houzz®. Houzz is a registered trademark of Houzz Inc.

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