18 Aug Contractor Marketing Dashboard
If you are a contractor and you are like most then you want to generate high-quality leads so that you can make more sales. One of the issues is that most contractors do not have the time to do their own marketing let alone do their marketing in the most efficient ways that generate organic exposure for their company.
We only work with construction-related businesses and have been for many years. In those years of helping our clients we have applied growth hacking to their marketing and run numerous marketing experiments and measured the results. This has allowed us to make our clients’ marketing more efficient and more successful. Our results are based on organic exposure. Organic exposure with the search engines such as Google and also with other marketing channels including Houzz and LinkedIn, for example. The results that we help you achieve are a great foundation for a long term marketing strategy that yields measurable results and minimizes your costs. We have saved some of our clients thousands of dollars each month, in fact, we saved one client $10k per month that they were wasting on ads.
In helping our clients over the years we new that we needed to use a data-driven approach in order to achieve the best results. Our approach has even helped companies make smarter marketing decisions as they are able to base their decisions on real, measurable data.
This has all lead to the creation of our Contractor Marketing Dashboard.
What is in our Contractor Marketing Dashboard?
Our dashboards can be customized by us depending upon our clients’ needs.
There are 3 core sections:
- Website Data – this includes data related to referral traffic to your website and easily allows you to compare the quality of website traffic from different marketing channels.
- Houzz Data – this includes data related to your Houzz profile(s) and includes a list of your organic ranking for every city in your “Areas Served”. We also include actionable data which helps you to improve your rankings for each of these key cities.
- Lead & Sales Data – this allows you to measure the leads generated from your various marketing channels including all digital and traditional marketing tactics.
We have found that our dashboard allows us to improve a client’s marketing as we can easily measure all of their marketing and make intelligent decisions that make their business very efficient.
The actionable data provided in our dashboard can yield immediate results!
Here are some screenshots from our Contractor Marketing Dashboard:
“We started working with Jim many years ago, and quite frankly he has transformed our business. Jim is a knowledgeable, forward-thinking professional that always helps us think differently about our marketing. In fact, I hesitate to even write this recommendation as we risk divulging our secret weapon. I would give Jim our highest recommendation for anyone that isn’t in our industry.”