09 Apr An Opportunity for National Furniture Retailers
Which national furniture retailers dominate searches in the “Furniture & Accessories” category on Houzz?
We were curious.
We conducted some research to see for ourselves.
We conducted searches in the “Furniture & Accessories” category for the 10 largest cities in the US. We looked at the top 10 results for each city. We recorded the organic results for each city. The cities included in this research were: New York, NY, Los Angeles, CA, Chicago, IL, Houston, TX, Philadelphia, PA, Phoenix, AZ, San Antonio, TX, San Diego, CA, Dallas, TX, and San Jose, CA.
What we found was shocking.
One of the great opportunities for furniture retailers is that in this category the only way to be ranked #1 is organically. That is right. You cannot pay Houzz to be #1.
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