Growth Hacking for Construction-Related Companies

14 May Growth Hacking for Construction-Related Companies

What is “Growth Hacking”?

“Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.”

How can Growth Hacking be applied to construction-related business?

We have and it can work great.

For construction-related companies there are two important facets:

Measurement (data)
Experiments

Data

For construction-related companies you have to have a way to track all of your marketing. What we do for our clients is to create a Google sheet which we use to track the source of all leads and all sales. This applies to leads from digital marketing as well as traditional marketing. This data becomes extremely valuable. Google Analytics also plays a key role in all analysis.

Whenever possible we look to put together actionable data. We have created a dashboard where we include a client’s current organic rankings. To make it actionable we include what needs to be done in order to achieve #1 rankings organically. We also assemble actionable data related to SEO for clients. This helps us when optimizing their websites.

Experiments

Your experiments will include various marketing channels as well as various marketing tactics. We have conducted numerous experiments and have analyzed the results.