4 Things You Need to Know If You Want to Outrank Your Competitors

You want to outrank your competitors in the search engine results.  Or, at least you should want to outrank them.

This doesn’t just happen by itself.  In fact it can often take alot of work in our to outrank them.

In order to outrank them there are 4 things that you need to know:

1. What are the “most valuable searches” for your business
2. How do you rank for these searches
3. Who are your competitors
4. How do your competitors rank for these searches

We will explain each of these 4 items.

What are the “most valuable searches” for your business

In order to be able to outrank your competitors you really need to understand what the most valuable searches are.  If you try and skip this step and just try to target generic “keywords” you will not succeed.  The most valuable searches are those which, when done by people, they will lead to high-quality traffic to your website.  The most important thing is that by determining the most valuable searches you will be targeting the people who have the intent to become a customer of yours.  If the searches that you identify and target organically does not lead to you generating traffic from people with the intent to buy from you then you are using the wrong searches.

You want to determine the searches which people will do and come to you on their terms.  By conducting their search.

This step involves conducting research using data from Google.  If conducted properly, this research can also help you target very local searches.  After all, it does you no good to target too broad of searches if you cannot help most of the people.

How do you rank for these searches

In order to outrank your competitors you need to understand how you rank organically right now.  More specifically you need to understand how you rank for the list of your “most valuable searches”.  At any given point you will need to know how you rank.  This is extremely helpful if you are looking to make improvements to your website so that you improve your rankings.  Data is key.  You need to know.

Who are your competitors

Another important thing that you need to understand is who are you competing against.  You may have an idea.  You need to make sure that you include the companies that are currently ranking high for your list of most valuable searches.  You cannot and should not just use the list of competitors that you “think” are your competition.

How do your competitors rank for these searches

You need to know how your competitors rank so you can create goals to surpass them.  You can even prioritize your desired searches.  Make the most valuable searches your highest priority.  If you are tracking your rankings and your competitors’ rankings for each of your searches this will make the process easier for you.

Summary – How we do it

What we do when we are providing our turnkey SEO services for our clients is to create a dashboard which contains all of this information in one central place.  We set it up so that the process is automated.  We don’t have to manually check the rankings.  The rankings get updated daily.  We use the data in the dashboard to help us make improvements which improve our clients’ rankings.  We make the dashboard available to our clients so they can see how we are doing.

We are not your ordinary SEO agency.  For one, we do not manage PPC ads for our clients.  Our clients do not need to rely on PPC ads.  We also don’t just simply send you Google Analytics reports monthly.  In fact, we include data from Google Analytics in our client dashboards.  This way all of the important data is in one central location and it is available to you 24/7/365.

Lastly, we have eliminated PPC ads for 100% of our clients.  This has saved one of our clients over $500k.

Are we a good fit for you?