Our approach to data allows us to help our clients achieve various goals.
We do not just look at data as a measurement tool, but rather we use data from various sources in order to create actionable data. The ability to create marketing results by using the data instead of just using the data to measure the results is key.
Many companies access various data in many different places. You have your website analytics, lead data, sales data, revenue data, SEO data and more. If you are having to access each of these in different places then it makes it difficult for you to be able to properly analyze the data. It is our belief that all of you key data related to marketing should be in one central place. This makes it easier to visual the data in ways that help your organization. It is because of this philosophy that we create each of our clients their very own marketing dashboard. We make it available to them 24/7/365. This allows for 100% transparency for our clients. This also allows us to evolve in the use of the data. For example, our client, after seeing their dashboard, may realize that there is some data which could be very useful to them. A perfect example of this is revenue data and marketing. Often companies keep their revenue data and marketing data separate from each other. What we like to do in our dashboards is to figure out how to pull in revenue data so we can assign the amount of revenue generated by each sale and what marketing channel generated the sale. Now we can manipulate the data and create visualizations which allow our clients to see the sale amounts from their different marketing channels. We can show them average sales amounts, sales for each channel and all of these can be filtered by whatever date range they are looking for.
” We have been able to eliminate the need for PPC ads for all of our clients.
Data has played a key role.”
I have worked with JPI since 2012. The JPI team have continued to give Schmechtig Landscapes and Sheldon Landscape expert marketing guidance and measurable results. Their knowledge and implementation of website design, social media marketing and Houzz gives our companies the exposure needed for us to succeed. I highly recommend JPI.
We started working with JPI many years ago, and quite frankly they have transformed our business. The JPI team members are knowledgeable, forward-thinking professionals that always helps us think differently about our marketing. In fact, I hesitate to even write this recommendation as we risk divulging our secret weapon. I would give JPI our highest recommendation for anyone that isn’t in our market.
Data is no longer something that you can look at occasionally. Our approach helps companies integrate data into their businesses. This allows them to make smarter business decisions, save money, generate more leads, and become more efficient.
We work with pool companies, cabinet dealers, kitchen and bath designers, custom home builders, landscapers, interior designers, architects, commercial general contractors, as well as any other construction or design-related companies.