In my opinion you should be reviewing your marketing efforts and evaluating them based on the quality of the results that you achieve. By doing so you can then prioritizing your efforts and do more of what yields you positive results and less of what...
You may have heard about how Facebook is changing the algorithms which affect what information people will now see in their newsfeeds. This article is not about that. It did however make me realize that many companies are wasting time and energy....
This article was originally posted on LinkedIn. You can read it here. It is one of 6 articles in our series on Enterprise Organic Houzz Marketing. Houzz.com can be a great place to attract more customers. They have 36M+ monthly active users! Companies can create a profile and attract people...
Do you dominate relevant local searches on Google? You should. You can. Why do you need to? Well, the first 3 organic results on Google receive over 60% of the clicks! You may have noticed that Houzz usually has at least 1 link in the top 3 (So you...
The big question for many companies is whether or not they should advertise on Houzz by participating in the Pro Plus or Service Plus programs. These programs come with several benefits. You get more exposure for your profile and photos (but only while you are...
JP Innovation, Inc. works with companies and organizations as well as their agencies. JPI helps companies identify and leverage specific marketing opportunities. What are these marketing opportunities? The answer is that it depends on the company, what they do, as well as how they can reach their customers....