One of the best marketing strategies that we have deployed for clients over the years has been our local search optimization. It has allowed our clients to have better local search rankings and drive more high-value traffic to their websites....
For the majority of construction-related businesses such as builders, architects, kitchen designers, interior designers, etc. the greatest source of new client leads should be coming from your website. If your website is not your greatest source of leads then you are missing out....
In my opinion you should be reviewing your marketing efforts and evaluating them based on the quality of the results that you achieve. By doing so you can then prioritizing your efforts and do more of what yields you positive results and less of what...
Which national furniture retailers dominate searches in the "Furniture & Accessories" category on Houzz? We conducted searches in the "Furniture & Accessories" category for the 10 largest cities in the US. ...
You are most likely aware that Houzz gives out two awards each year to companies on Houzz: Houzz - Best of Service Houzz - Best of Design Some companies, especially design professionals, are often mystified that they do not win the "Design" award....
JPI has just launched its proprietary Houzz Organic Marketing Dashboard. The JPI dashboard is available to all JPI clients who are participating in one of the JPI Houzz Organic Optimization Programs...
You may have heard about how Facebook is changing the algorithms which affect what information people will now see in their newsfeeds. This article is not about that. It did however make me realize that many companies are wasting time and energy....
How do your franchisees' rank for searches on Houzz? This is very important. People search for companies on Houzz and it is vital that your franchisees rank high in their category for every city that matters to them. We are offering some free research and a report for...
I have been asked many times "Should we advertise on Houzz?" I wanted to explain my answer to this question to perhaps help some more people. By the way, my answer is always "That depends". It is not a simple answer. I do not have an answer...
If you have a profile on Houzz there are some things that you can do to improve the marketing results that you are getting from Houzz. Are you generating leads from Houzz? Are you generating sales from Houzz? You should be. Get more client reviews This is important. Houzz has...