Do your franchisees have profiles on Houzz.com? They better be if they are selling products or services to homeowners or people who are looking to remodel their existing home ir who are interested in building a new home. If you have franchisees that can benefit from reaching...
If you have a Houzz profile here is a little trick to get more data from Google Analytics. There are several places on your profile that you have links to your website: Your main profile Project descriptions Photos Knowing which links are generating referral traffic to your...
A cabinet dealer recently completed our Houzz Optimization Program. How did they do? Let's take a look at some of their results. In 2017 they have generated 5 sales from Houzz. This is spectacular. They were able to generate more leads by increasing their exposure on Houzz. Our Organic...
Today Houzz announced an upcoming change to to directory rankings. This is important as you may be penalized in the directory rankings if you do not follow their new "rule". Rule - you must respond to consumer contact, generated from Houzz, within 24 hours. The reason they are...
Reviews on Houzz are important. They increase your exposure by strengthening your profile. The stronger your profile is the better your marketing results will be. One of the issues that companies have had has been that it has not been easy for them to get reviews. Houzz...
Do you check your Google Analytics account to see how many people come to your website from Houzz? You should be doing this. We've have noticed a problem that Google Analytics is no longer showing up. In Google Analytics you can go to Acquisition>Social>Overview. Houzz should be listed...
Houzz.com presents a tremendous opportunity for companies to market to people who are interested in remodeling their existing homes or those who are interested in building a new home. In this article we want to address the even bigger enterprise opportunity that many organizations have access...
You may have noticed that you do not win the "Best of Houzz - Design" award. You may have a great looking Houzz profile and lots of great projects. You probably win the "Best of Houzz - Service" award but for you the "Best of Houzz...
Do you dominate relevant local searches on Google? You should. You can. Why do you need to? Well, the first 3 organic results on Google receive over 60% of the clicks! You may have noticed that Houzz usually has at least 1 link in the top 3 (So you...
A current client of JP Innovation and participant in the JPI Houzz Optimization Program has achieved something amazing! They have achieved 28 #1 Profile Rankings in their category on Houzz for their target cities. Of their "area served" cities this is all but one and they...